The podcaster’s dilemma: what are the best ways to distribute your podcast show? Sure, you can submit it to all the popular directories, but is that really the best way to reach your target audience? What if there were other distribution channels that would be a better fit for your niche podcast show?
In this blog post, we’ll take a look at some of the most popular podcast distribution channels and explore how they can help you reach more listeners.
There are a plethora of podcast distribution channels to choose from when launching your show. Simply put, there is no one “right” way to do things. Ultimately the decision will come down to what best suits your specific show and audience. That said, here are five popular podcast distribution channels that have proven successful for many podcasters.
Overview
1. Introduction
2. Why use podcast distribution channels?
3. Popular podcast distribution channels
4. How to use each of the five podcast distribution channels
5. Which podcast distribution channel is best for you?
6. Conclusion
Introduction
There are a plethora of podcast distribution channels to choose from when launching your show. Simply put, there is no one “right” way to do things. Ultimately the decision will come down to what best suits your specific show and audience. That said, here are five popular podcast distribution channels that have proven successful for many podcasters
Why use podcast distribution channels?
There are many reasons to use podcast distribution channels. The first, and most obvious reason, is that it’s a great way to reach new listeners. Podcasters can distribute their content on popular platforms like iTunes, Stitcher, and Google Play, and this will expose them to a new audience.
Additionally, podcast distribution channels are a great way to build authority in your industry. When you release a podcast episode, it will show up in search results and help you rank higher in SERPS. This will help you attract more visitors to your website and grow your business.
Popular podcast distribution channels
Apple’s podcast distribution channel is one of the most popular and well-known. It’s easy to use and has a built-in listener base. The only downside is that it’s exclusive to Apple devices. Apple’s podcast directory is the most popular one. It has over 550,000 active podcasts and gets about 1 billion podcast downloads per month.
Spotify is another popular option for distributing podcasts. It has a large listener base, and its integration with other social media platforms makes it easy to share episodes. However, it can be challenging to track listener data. Spotify has over 200 million active users, making it a great platform to reach a large audience.
Stitcher is a platform that’s specifically designed for podcasting. It offers detailed stats and analytics, which can help you understand your audience and what content is resonating with them. You can also use Stitcher to create custom playlists, and share your podcasts with other social media platforms.
TuneIn podcast distribution channelIf you’re looking for a new and innovative way to distribute your podcasts, consider TuneIn. As one of the world’s largest radio networks, TuneIn has over 100,000 radio stations and 4 million podcasts from around the world. This makes it the perfect platform to reach new audiences with your content. TuneIn is available on a wide range of devices, including smartphones, tablets, cars, and smart TVs. It also has a dedicated app for both Android and iOS devices. And best of all, it’s free to use.
Google is the latest company to enter the podcast distribution game. They have launched a new podcasting app and website, called Google Podcasts. The app is currently only available on Android devices, but an iOS version is in the works. Google Podcasts has some unique features that make it stand out from other podcast distribution channels. For example, it integrates with Google Assistant, so you can listen to podcasts by voice command. It also offers personalized recommendations, based on your listening history.
How to use each of the five podcast distribution channels
Apple Podcast
Apple Podcasts is the most popular podcast directory and one of the most popular ways to distribute podcasts. Here are a few tips on how to distribute your podcast on Apple Podcasts:
- Make sure your podcast is in RSS format
- Have a catchy and descriptive title for your podcast
- Write a great description of your podcast that will intrigue listeners
- Upload high-quality episode artwork
- Tag your episodes with relevant keywords
Spotify
Spotify offers great opportunities for podcasters to get their content in front of a wide audience. Here are some tips on how to distribute your podcast on Spotify and reach more listeners:
- Make sure your podcast is properly formatted for Spotify. This includes having a high-quality audio file and including all the necessary metadata.
- Upload your podcast to Spotify using their submission form .
- Make sure your podcast artwork is professional and eye-catching.
- Create compelling show descriptions and episode titles that will make people want to listen.
- Share your podcast with your followers on social media
Stitcher
Stitcher is one of the most popular podcast platforms and has over 20 million registered users. Here are a few tips on how to distribute your podcast on Stitcher:
- Upload your podcast to Stitcher.
- Create a show description and episode descriptions.
- Tag your podcast with the correct keywords.
- Create a cover art for your podcast.
- Add your podcast to the right categories.
TuneIn
Distributing your podcast on TuneIn gives you access to millions of potential new listeners. Here are a few tips on how to get started:
- Create a profile on TuneIn and add your podcast.
- Make sure your podcast is listed in all the major directories, such as Apple Podcasts, Google Play, and Stitcher.
- Use social media to promote your podcast, and make sure to include links to your episodes.
- Add a TuneIn button to your website or blog so that listeners can easily find and listen to your show.
Google Podcast
There are many ways to distribute a podcast. But, for the purposes of this guide, we will focus on how to distribute your podcast using Google Podcasts. Before you can submit your podcast to Google Podcasts, you’ll need to make sure that it meets the following requirements:
- Your podcast must have an RSS feed.
- The file format of your podcast must be MP3.
- Your podcast must be at least 3 minutes long and no more than 2 hours long.
- Your show artwork must be in JPEG or PNG format and at least 1400x1400px.
Then, head over to podcasts.google.com and click on the “Submit a Podcast” button in the top right corner.
Which podcast distribution channel is best for you?
There are many podcast distribution channels available to podcasters. The most popular ones are Apple Podcasts, Google Podcasts, and Spotify.
Each distribution channel has its own benefits and drawbacks. Here is a breakdown of each one:
Apple Podcasts: Apple Podcasts is the most popular podcast distribution channel. It has over 550 million active users and is available on all iOS devices. The main drawback of using Apple Podcasts is that it takes a significant amount of time to get your podcast approved by Apple.
Google Podcasts: Google Podcasts is the second most popular podcast distribution channel. It has been downloaded more than 1 billion times and is available in 78 languages. In addition, Google Podcasts integrates with the Google Assistant to let you control playback with voice commands and offers personalized recommendations for new episodes.
Spotify: Spotify is the third most popular podcast distribution channel. It has more than 300 million active users and is available in 92 countries. Spotify offers a wide range of features for podcasters, such as detailed listener analytics, exclusive content, and integration with other Spotify products.
Conclusion
There are a variety of podcast distribution channels that you can use to get your show out there. This article looked at some of the most popular options and discussed the pros and cons of each. Deciding which distribution channel is right for you will depend on your show’s content and target audience.
