10 Steps to Start a Podcast in 30 Days or Less!
So in this unscripted episode, my top tips for you to get started with podcasting in 30 days or less? It’s actually easier and more simple than you might expect. So I’m really excited to share these tips with you guys.
- How to start a podcast
- what are the actual steps?
- What do I need to do to be fully prepared for a successful execution and podcast launch?
- Am I missing anything?
And if you need some help launching your podcast, you can go grab my complete podcast launch checklist at the podcast launchedchecklist.com. It has every single step that you need to start and launch a successful podcast, along with, I think, five or six bonus trainings for you guys in there. So again, the podcastlaunch checklist.com.
Recap:
- Prayer is key (3:36)
If we don’t have God’s blessing on the direction of our show, we’re just going to be doing it the world’s way. And we know that when we try to launch something and leap into the unknown without God’s blessing, it always comes crashing down around us. And it never feels as seamless and blessed and beautiful and clear as it could have when we tell God that we want to partner with him and allow him to be the CEO of this project. So pray, ask for God’s leading and guidance on your podcast. Just invite him into the process and then be really obedient and open when you get the leading from Holy Spirit on the direction of your show. - You need Clarity & a Niche to focus your show on (4:14)
You know, you don’t need to be 100% sure that your podcast is going to be what this is going to be for the next ten years. You don’t have to marry this unforeseeable outcome, but you do need to have a direction. And your direction needs to be niche. You have to pick one specific micro niche and allow that to be your direction and allow God to work in that one direction to really help you get to an outcome over time. Right? We’re not going to know exactly what our audience wants. We’re not going to know what our top downloaded episodes are. Our top topics are until we start. But you do need to have a direction. If you guys are totally stuck right here on step two, you’re going to actually go backwards and take my Clarify your calling course. Clarify your calling course.com, because that’s what that course gives you. The five tier brand map so that you know the title tagline, direction, avatar, clarity, the pieces of the puzzle that you then come plug into my podcasting course, podcast proofs. But we have to have that direction and that niche - Your Podcasting Equipment and Platform is key to your success (5:34)
It’s like super inexpensive to start a podcast, guys. But I do think you should do it right. Okay, as far as your mic, do you need something so fancy that’s wired through the ceiling and dropped down and it’s got all the cool little thing in the Genesis? Absolutely not. If I’m being honest with you guys, you all can’t really tell when I record from my phone versus my mic. But you do need to have a mic. We do want to be as professional as possible, but sometimes we’re on the go or we just need a pattern interrupt and we want to record outside or something, then your phone is okay for that purpose. Can you podcast for free? You could with your phone and some of the free podcast hosting sites, but I do not recommend that, guys, those sites actually own your content, most of them. And you don’t get to see the analytics, which is one of the most important pieces of having a good podcasting host is being able to see, like, what’s working, what’s not working, what are the demographics of the people listening to the show, which episodes are really hitting? So we want to make sure that we’re investing in the proper software and equipment in Podcast pro - sticky name with a SEO Keyword will help you scale quickly (7:08)
We got to pick a sticky podcast title. So in my opinion, I really love four words, if you can’t stand it, but three words or less titles. And if you are willing really making that title super SEO specific, that’s keyword specific, something that your person or your direction is really clear and aligned with. you guys are going to learn a lot about naming your show in my course podcast per University. But if you don’t end up taking the course, I really want you to think about having a really sticky, keyword driven, outcome specific title. So for example, let’s say that you have a podcast you want to start about home schooling. It’s specifically about organizing your home school. Super niche. Great direction. I’m here for it. Well, if you call your podcast something like, let’s see, Mrs. K get it together. Or like Mrs. Kay organizes, it’s not clear organizes what who’s Miss K. But if you have something like the Organized Homeschool and that’s the name of your show, you’re going to go so much farther, faster. - pick three content pillars for your show (8:45)
What is the content pillar? This is the stuff you’re actually going to talk about. So top down, what are the three buckets that gets people the promise of this whole podcast, which is called your Tso statement, your tactical specific outcome, and that’s a whole other other can of worms, which we’re not going to talk about today. But it’s super critical that we have a clear promise of our podcast. That way, as we build content and we record episodes, we constantly check ourselves. Am I solving what I promised I’d solve? Am I promising what I promise? Am I showing up and giving them what they’re here for? Okay, so those pillars are going to keep you in line. They’re going to keep you in check that you’re not going rogue talking about date night when you have a home schooling organization podcast. - Record atleast three episode and have them ready for your launch (10:01)
Well, the first episode I would really have is why having an organized home school creates an environment for success. Right? Like, why are you even doing this? Why should they care? What is this podcast about? Episode two, for me is really speaking to the pillars of the show. So if your pillars are homeschooling in general and then organized homeschooling and maybe pillar one is more tactical, like curriculum or something. Whatever you’re excited about when it comes to having an organized home school, maybe it’s flexible homeschooling, like one of my clients teaches Kavai. So maybe you go into pillar three and talk about mindset. Right? I’m sorry. Episode two would be something like maybe three tips to organize your Home School and be more Productive in Less Time. So see how I have a lot of components in that title that are really going to make people stop in their tracks and care about this episode. Three tips to doing what? Organizing my home school back to the promise. What’s the outcome? Why do I care? It helps us to be more productive and less time. So that would be maybe episode two. And then let’s say episode three is frustrated with the disorganization of your school. Two ways to involve the kids in flexible curriculum or something, right? So you get the gist, you’re going to record three and you’re going to be ready to go. Now in Podcast Pro University, I do teach you guys how to edit yourself as you go so that you can save a lot of money and save a ton of time. That’s what I do. It’s what most of my students do. It’s so fast. Instead of spending $50 an episode on editing, let’s just edit as we go and save all the money. 100% of the money and edit as we go. Editing does not need to be a big thing. Editing should be very simple, very easy, very streamlined. It should take you an extra five minutes an episode. Okay. Which I’ll teach you guys in the course next. - get professional cover art (12:08)
So get professional art. This is like the cover of your book. We don’t want our art to look like we made it ourselves. I’m sorry. We want it to look like it’s professional. It can still be fun, but it needs to be neat, it’s tidy. It needs to have all the elements of high converting art. It really needs to stand out because you’re showing up against a sea of other home schooling podcasts that are going to pop up in the search field. People are going to make a determination based on your art, if they’re even willing to go read the title of your show, if they are even willing to go read the description of your show. - Do some Keyword research to refine your pillar contents (13:36)
o as we get a little bit more comfortable here and we’re ready to go, the tactical stuff is done, the tech stuff is ready. We’re looking at future episodes because consistency is King. Right. We got to know, what else am I going to talk about on this podcast? You want to go in and do some keyword research? You guys, there’s a million places to do keyword research. Some of my favorites are Ubersuggest, the Pinterest search bar, the Google search bar. By typing stuff in, you can get results and see what other people have created, not to copy, but to see what’s most searched.So do that keyword research to see what your hottest key phrases are for your person. And you can start to build out some topic and some content around it. You’re going to do that for each of your pillar. - do some avatar research (15:21)
we have to prove that we know who is actually going to listen, who is listening.Because your podcast, your entire promise was to help them solve this problem. So you can’t just guess at what you think is going on. You have to know, how do you do avatar research? You guys, I have a whole portion of my courses about this. If you really are excited about digging deeper into doing this in a faster way with accountability and with all of the tools and templates that I can offer you so that you can kind of follow in my footsteps at this point, I have an almost 800,000 downloads show. We will pass a million downloads this year, which is all God and some - SEO keywords and strategy.
As I got to know my person, you guys, I got to understand your fears, your thoughts, your worries around starting your own show where you were stuck. What’s my thing? I don’t have clarity on my calling. What’s my tagline? What’s my title step? Help me with topics I don’t understand. Help me title my episodes. What am I going to talk about? Who’s going to listen? I’m feeling self conscious. What if my voice sounds weird? Like I knew all of the things that you were thinking. So I was able to create content around your pain points. So how do you actually do this? You sit down with people, you go on Zoom, you get into voice DMs with people, you do market research, you ask questions and you just listen. And then you create a huge spreadsheet full of their language and you use it for your podcast - have a really great launch plan (17;18)
We do care about launching our podcast successfully because it helps us really get ranked. It helps us grow on the charts faster and really have that boom, like that catalyst for growth right from the beginning, right out of the gate. I have a totally free checklist for you guys. The podcastlaunch checklist.com. It’s got like all the pages. It’s really, really robust and it takes you through every single step that I’ve talked about today in order, along with so much more when it comes to starting your own show and then a launch plan that’s really going to help you have as much visibility as possible. So the podcast launched checklist.com. Totally free as far as what’s in a launch plan, go get the free launch plan checklist, because that’s an entirely separate episode could take me 30 minutes to walk you through. But it’s all inside the plan. It’s very easy, though. It’s very simple. It’s only going to take two days for you to really focus on your launch plan.
